Choosing shopping in-store instead of online
71% of shoppers mentioned that they opted for in-store shopping due to the immediate availability of the product. This suggests that offering online shoppers options for quicker delivery, such as same-day delivery and click-and-collect services, can enhance the appeal of online shopping.
Additionally, 70% of shoppers choose in-store shopping for the tangible experience it offers. The ability to see, touch, or try on a product is difficult to replicate online. While there are various ways for online stores to create a more tactile experience, this highlights the value of complementing an online presence with a physical store.
The importance of a physical presence is further emphasized by another key reason: 23% of shoppers prefer in-store shopping for the social and entertainment aspects of physical retail experiences. Additionally, 21% shop spontaneously, such as when passing by a store, and 20% seek expert advice from in-store staff.
.png)