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Why shoppers shop online instead of in store?

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Choosing Online Shopping Over In-Store

71% of shoppers surveyed indicated that their primary motivation for shopping online is convenience.

54% mentioned they prefer online shopping because they can compare products and prices across different stores.

48% appreciated the wider product choices available online.

45% believed they could find better deals online.

Interestingly, when we asked the same question a year ago, health reasons related to COVID-19 were a prominent driver for online shopping. However, this year, only 17% of shoppers cited health concerns as a reason for choosing online shopping.

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